Founded by a highly accomplished businessman and a veteran radio personality, Faith Marketplace is an upcoming Christian radio program exploring the relationship between faith and career. They needed a brand identity that would set them apart from other programs and capture the spirit of their message.
The bible verse Matthew 5:16 did that perfectly, ("In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.") and provided everything necessary for the brand identity. The lighthouse reflects the reference to "let your light shine" from the verse and the idea of using one's faith touch other people's lives in a positive way. The colors are warm and inviting as well as flashy and vying for attention.
© Eric Lucas 2015