Startup entertainment production company Dream Team Media Group needed to make a splash after booking world famous hip hop recording artists Rick Ross, T-Pain and Rich Homie Quan for a show in Birmingham, AL. I was brought in to create a logo for the show that captured both the flashy swagger and the street life that are the subjects of the artists' music.
Modern day hip hop songs, including those by the show's headliners, are often built around embracing a rough upbringing as a badge of honor and flaunting wealth . The logo captures both ideas through imagery color and typography.
The poster was part of a final push to garner attention for the show and made to be a slightly different take on the brand in order to differentiate it from other materials. The poster captures attention right away and foreshadows the energy of the show.
© Eric Lucas 2015